Tuesday, June 12, 2012


I really don't know how Mert & Marcus have time to shoot every major campaign for the most prominent high fashion brands. However, they do and in a genius way. I'm amazed by the new DSquared2 Fall/Winter 2012/13 campaign, who features two of my faves: Daphne Groeneveld and Simon Van Meervenne

Bette Franke, Frida Aisen, Liuk Bass and Ralf Javoiss join the models team for these cinematic shots inspired by John Hughes' "The Breakfast Club" and by the TV show "Happy Days". I love the fact that Mert Alas and Marcus Piggott captured the 80's feel of the collection and transformed them into amazing pictures with a chromatic intensity, specially emphasizing yellow, red and pink. 

These high school brats have so much attitude and they're so fucking stylish! Besides, they're too cool for school... I wish I could hang out with them! We would totally be the hottest clique in town.

DSQUARED2 F/W 2012-13 campaign film:


Joana D. Albogas said...

Intimamente ligada ao desfile, que tal como esta campanha está absolutamente genial :)



João Januário said...

Adoro a campanha, especialmente a Daphne!


F. said...

está qualquer coisa....de fenomenal :D